Seven moves · three launch scripts · instant access

Your First Drop

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You want your own clothing line, and the upfront costs keep talking you out of it.

This workbook walks you through the exact zero-inventory launch model I used to build a $1.7 million brand, so you can get from idea to first sale without touching your savings.

Get the Workbook · $37 one time · lifetime access · read on any device

the same seven moves behind my very first drop, sixty-five hoodies shipped from a Brooklyn apartment ↓

$1.7M+Lifetime sales, Dressed in Joy

NYFWRunway debut, 2024

65Hoodies sold, my very first weekend

380K+Women across my audiences

Sound familiar?

You've been researching how to start a clothing brand for months. You still haven't started.

Here's what nobody tells you: the research was never the missing piece. What you're missing is a model that doesn't require inventory money, a design degree, or a warehouse. That's what this workbook hands you, in an afternoon of reading, with blanks where your brand goes.

Moves from idea to first sale

The whole model on one page, then a full walkthrough of each move: your platform, your artwork, your first piece, your price, and the exact content that sells it.

Fill-in launch scripts

The three posts that launch your product, written as skeletons with blanks where your story goes. Fill them in, say them out loud, hit post. There's a printable kit too.

Inventory required to start

You sample first and sell second, so nothing gets produced until someone has actually said yes to it. You are never the bank for your own unsold inventory.

Get the Workbook · $37

See it in action

Building a brand that sells, on national television

Mikaela mwearing her first Pink Abstract hoodie

Why this works

My first drop was one hoodie and a selfie.

I spent more than twenty years as a data analyst before I ever let myself say the word designer out loud. When I finally started, I had no fashion background, no investor money, and no inventory. I had one hoodie I made for myself and a quick video I posted to my Stories, almost by accident.

Sixty-five women bought that hoodie in one weekend. I packed and shipped every order from my Brooklyn living room, and I kept using that same model, sample first, sell second, all the way to $1.7 million in sales and a New York Fashion Week runway.

The workbook is that model, written down. Not theory, not fashion school, just the seven moves I actually made, in order, with everything I wish someone had handed me in 2019.

The receipts

Not just a 2019 story. This was last month.

Sales dashboard showing $23,100 in preorder sales from the June 2026 launch window, one sample and no inventory upfront

Want me in your corner?

The workbook is the start. Here's what comes after.

Most women begin with the workbook, and when they want direct help with their specific launch, these are the next steps.

$397

First Drop Strategy Session

A private working session, just you and me. We map your first drop together, your product, your platform, and your pricing, and you leave with your launch decided instead of just discussed.

Book a session

$4,500

Launch With Me

Two months of private mentorship for the woman ready to build this into a real, lasting brand. Four sessions one on one with me, plus voice and email access between them.

Apply for mentorship

Before you ask

What women ask me before they buy

I don't know how to design. Can I really do this?

Yes, because I couldn't design either. My very first piece was commissioned from another artist, and most of my brand was built by arranging licensed design elements, not drawing from scratch. The workbook covers three ways to get artwork onto a product, and only one of them requires you to be the artist.

I don't have a lot of money to put into this.

That's the entire point of the model. The old way keeps women stuck because it demands inventory cash before you know anything sells. Sampling first means your early investment is one sample, and nothing gets produced in quantity until real customers have said yes.

My following is small. Does that matter?

Less than you think. My first sixty-five sales came from people who already knew me, not from a huge audience, and the workbook includes a section on showing up online before your product exists so you build your first buyers while you build the product.

Is this drop shipping or some kind of MLM?

No. Every piece is your own original design and your own brand, start to finish. The only thing that changes from the traditional model is how and when production happens, not who owns the brand or who profits from it. It's entirely yours.

What if I want help beyond the workbook?

That's what the strategy session and private mentorship are for. Most women start with the workbook, book a session when they want their specific launch mapped with me, and step into mentorship if they're building for the long haul.

The brand was never impossible. You just hadn't seen the model.

Seven moves, three launch scripts, and everything I learned building a $1.7 million brand from my apartment, all for less than a dinner out.

Get Your First Drop · $37